EVROREMONT-KVARTIR.RU

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model


A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

3354.22 RUR

/ / похожие

Подробнее

карандаш клеящий FORUM Office Collection 20 гр.


клеящий FORUM Office Collection 20 гр.

59 RUR
FORUM Office Collect

FORUM Office Collect / / похожие

Подробнее

Synergy Global Forum


5000 RUR
Synergy Global Forum

/ Synergy Global Forum / похожие

Подробнее

Набор посуды 8 предметов Gipfel Forum (1548)


16226.5 RUR
Forum (1548) Gipfel

Gipfel / Forum (1548) / похожие

Подробнее

Кастрюля 3.7 л Gipfel Forum (1374)


4663.5 RUR
Forum (1374) Gipfel

Gipfel / Forum (1374) / похожие

Подробнее

Кастрюля 1.8 л Gipfel Forum (1373)


3656.5 RUR
Forum (1373) Gipfel

Gipfel / Forum (1373) / похожие

Подробнее

карандаш клеящий FORUM Office Collection 10гр


Вес: 10гр

35 RUR
FORUM Office Collect

FORUM Office Collect / / похожие

Подробнее

Кастрюля 5.4 л Gipfel Forum (1375)


6022.5 RUR
Forum (1375) Gipfel

Gipfel / Forum (1375) / похожие

Подробнее

Светильник Markslojd Forum ML_107016


Интернет-магазин Lampart предлагает Вашему вниманию выгодное предложение: настенный светильник markslojd forum 107016 по цене 5490.

Светильники производства Markslojd – это современное качество и лаконичный стиль. Убедитесь в этом самостоятельно – сделайте заказ на нашем сайте. Настенный светильник Markslojd Forum 107016 прекрасно подойдет для любого помещения и поможет создать благоприятную атмосферу для Вас и Ваших гостей.

Если Вы сомневаетесь, что настенный светильник markslojd forum 107016 подойдет для Вашего интерьера, то позвоните нашим профессиональным менеджерам и они помогут Вам купить именно то, что Вам нужно.

5106 RUR
Forum ML_107016 Markslojd

Markslojd / Forum ML_107016 / похожие

Подробнее

Pamela Walaski (Ferrante) Risk and Crisis Communications. Methods and Messages


The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental (SH&E) professionals in the process. Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience. Incorporating numerous case studies—including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic—it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image. Savvy SH&E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations. Risk and Crisis Communications: Methods and Messages provides invaluable assistance in helping SH&E professionals add value to their organization.

5955.98 RUR

/ / похожие

Подробнее

Risk and Crisis Communications: Methods and Messages: Pamela ...

Risk and Crisis Communications: Methods and Messages [Pamela (Ferrante) Walaski] on Amazon.com. *FREE* shipping on qualifying offers. The go-to guide  ...

Risk and Crisis Communications | Wiley Online Books

Risk and Crisis Communications: Methods and Messages. Author(s):. Pamela ( Ferrante) Walaski. First published:18 July 2011. Print ISBN:9780470592731 ...

Risk and Crisis Communications: Methods and Messages - PDF Free ...

ffirs01.indd ii 6/29/2011 2:30:16 PM RISK AND CRISIS COMMUNICATIONS ffirs01.indd i 6/29/2011 2:30:16 PM ffirs01... Author: Pamela Walaski ...

Understanding Risk Communication Best Practices - START.umd.edu

Defining Risk and Crisis Communication . ..... it easy for risk communicators to tailor messages to anger as a method for improving message efficacy such as ...

Social Media: An Effective Tool for Risk and Crisis Communication?

the dynamics of risk and crisis communication in a way that deserves further study. ... to share information, ideas, personal messages and content (White, 2012). ... stakeholder information in the absence of other communication methods.

3 Communicating During a Crisis | Public Response to Alerts and ...

In the workshop session on messaging, risk communications, and risk ... During a crisis situation, communication with the public shifts from a dialogue about potential ..... message is distributed, compared to traditional dissemination methods.

Risk Communication Messages and Materials - FEMA Training

Course Title: Crisis and Risk Communications. Session 11: ... Risk Communication in Action: The Tools of Message Mapping. ... Comparing the different settings, channels, and methods through which the audience members may be reached.

The 10 Steps of Crisis Communications » Bernstein Crisis Management

The basic steps of effective crisis communications are not difficult, but they require advance work in order to minimize damage. ... There is a more formal method of gathering this information I call a .... We can even send audio and video messages via email. ..... Manage Risk with a Company Crisis Plan | Tilting the Scales.

Delivering risk messages to stakeholders - Message Maps for ...

For an in-depth guide to delivering risk messages via mass media during high- stress situations, ... best choice,” safety consultant Pamela (Ferrante) Walaski says in her book, Risk and Crisis Communications: Methods and Messages ( 2011).

Mi Biblioteca - Comunicación Emocional y Persuasiva - Javi Galué ...

Elizabeth A. Skewes (2007): “Message Control: How News Is Made on the Presidential ... Communication Research: Methods, Measures, and Analytical Techniques”, ... Pamela (Ferrante) Walaski (2011): “Risk and Crisis Communications: ...

evroremont-kvartir.ru — каталог цен и описаний на компьютерную и бытовую технику, товары для офис и дома, электронику. Мы занимаемся поиском лучшей цены в онлайн магазинах России, знаем где купить communication forum messages forum4 topic4 message600460 по оптимальной цене в онлайн-магазинах. На сайте evroremont-kvartir.ru предоставлена вся необходимая информация для правильной покупки communication forum messages forum4 topic4 message600460 — фотографии товаров, отзывы пользователей, поиск по модели и производителю, наименованию или модели, инструкции по эксплуатации, а так же экспертные обзоры, сайты предлагающие покупу онлайн с доставкой заказа в ваш город.