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Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model


A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

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Pamela Walaski (Ferrante) Risk and Crisis Communications. Methods and Messages


The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental (SH&E) professionals in the process. Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience. Incorporating numerous case studies—including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic—it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image. Savvy SH&E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations. Risk and Crisis Communications: Methods and Messages provides invaluable assistance in helping SH&E professionals add value to their organization.

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ECS 2019 | European Communication Summit

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8 Tips for Effective Communication Skills for Teachers ...

This was interesting to read. With 3 kids in school, I’ve always marvelled at how different their teachers and teaching skills are. I know my daughter has a communication problem with one of her teachers – she keeps saying the teacher screams at her.

Risk and Crisis Communications: Methods and Messages: Pamela ...

Risk and Crisis Communications: Methods and Messages [Pamela (Ferrante) Walaski] on Amazon.com. *FREE* shipping on qualifying offers. The go-to guide  ...

Risk and Crisis Communications | Wiley Online Books

Risk and Crisis Communications: Methods and Messages. Author(s):. Pamela ( Ferrante) Walaski. First published:18 July 2011. Print ISBN:9780470592731 ...

Understanding Risk Communication Best Practices - START.umd.edu

Defining Risk and Crisis Communication . ..... it easy for risk communicators to tailor messages to anger as a method for improving message efficacy such as ...

Social Media: An Effective Tool for Risk and Crisis Communication?

the dynamics of risk and crisis communication in a way that deserves further study. ... Traditional communication methods may take time to develop, approve, and deliver, ... messaging difficult to coordinate and control when using social media ...

3 Communicating During a Crisis | Public Response to Alerts and ...

In the workshop session on messaging, risk communications, and risk ... During a crisis situation, communication with the public shifts from a dialogue about potential ..... message is distributed, compared to traditional dissemination methods.

The 10 Steps of Crisis Communications » Bernstein Crisis Management

The basic steps of effective crisis communications are not difficult, but they require ... You may realize that some of the situations are preventable by simply modifying existing methods of operation. .... We can even send audio and video messages via email. ..... Manage Risk with a Company Crisis Plan | Tilting the Scales.

Delivering risk messages to stakeholders - Message Maps for ...

For an in-depth guide to delivering risk messages via mass media during high- stress situations, ... best choice,” safety consultant Pamela (Ferrante) Walaski says in her book, Risk and Crisis Communications: Methods and Messages ( 2011).

Crisis and Emergency Risk Communication - CDC Emergency ...

39 Crisis and Emergency Risk Communication During Different Stages of Crisis. 39 ... Group Influences on the Effects of Your Messages. 70 ...... Designate crisis or agency spokespersons, and identify formal channels and methods of.

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