Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

3453.45 RUR

/ / похожие


карандаш клеящий FORUM Office Collection 20 гр.

клеящий FORUM Office Collection 20 гр.

59 RUR
FORUM Office Collect

FORUM Office Collect / / похожие


Кастрюля 5.4 л Gipfel Forum (1375)

7226.5 RUR
Forum (1375) Gipfel

Gipfel / Forum (1375) / похожие


Набор посуды 8 предметов Gipfel Forum (1548)

19472.5 RUR
Forum (1548) Gipfel

Gipfel / Forum (1548) / похожие


карандаш клеящий FORUM Office Collection 10гр

Вес: 10гр

35 RUR
FORUM Office Collect

FORUM Office Collect / / похожие


Кастрюля 3.7 л Gipfel Forum (1374)

5596.5 RUR
Forum (1374) Gipfel

Gipfel / Forum (1374) / похожие


Кастрюля 1.8 л Gipfel Forum (1373)

4388.5 RUR
Forum (1373) Gipfel

Gipfel / Forum (1373) / похожие


Кастрюля со стеклянной крышкой Gipfel FORUM

Кастрюля Gipfel FORUM со стеклянной крышкой существенно помогает в приготовлении разнообразных блюд на кухне. Выполнена в матовой полировке. Подойдет электрических, стеклокерамических, газовых, индукционных и галогеновых конфорок. Также есть эргономичные не нагревающиеся ручки и теплоаккумулирующее капсульное дно.

3657 RUR
FORUM Gipfel

Gipfel / FORUM / похожие


лента корректирующая FORUM Office Collection 5мм х 5м

Ширина: 5 мм
Длина: 5 м

59 RUR
FORUM Office Collect

FORUM Office Collect / / похожие


корректор-карандаш 9мл, FORUM Office Collection мет.нак.,

9 мл,
металлический наконечник,

62 RUR
FORUM Office Collect

FORUM Office Collect / / похожие


Future Communication Forum - Home

Das Future Communication Forum ist eine Plattform auf der Unternehmen verschiedenster Branchen gemeinsam mit Top Universitäten über die Zukunft der Kommunikation diskutieren.

World Communication Forum in Davos

Paul Holmes. PR industry guru. Founder and CEO, Holmes Report & SABRE awards "If we live in a world where information, transparency, democracy and freedom of choice continue to expand, then so will PR!

ecotel communication Forum | Diskussionen zu ecotel ...

ecotel communication Forum: Alle Diskussionen und aktuellen Beiträge aus dem ecotel communication Forum auf ARIVA.DE, der Börsen-Community, in der Übersicht.

Home - The Better Communication Forum

Find out if this ad grant is right for your non-profit. From our partner.


Communications.Support - Professional forum dedicated to the discussion of APCO Project 25 digital radio infrastructure, Digital Mobile Radio (DMR), Motorola ASTRO, EF Johnson and other digital radio platforms.

Communication Management Forum

Communication Management Forum, which was held first day in CineStar Branimir Zagreb, gathered numerous experts and scientists from PR, marketing, tourism and branding.

Forum B - investors-communication-group.de

Startseite des Sonderforums Börsebius. Dieses Forum ist eine Initiative von Mitgliedern des Investmentclubs Börsebius (Investmentclub Börsebius Zentral), unterstützt durch den ICG e.V. Es dient dem Austausch, der gegenseitigen Information und Unterstützung.

IN Communication Forum 2018

IN Communication Forum - zaostřeno na zaměstnance! Už počtvrté je tady IN Communication forum pro specialisty firemní komunikace, HR manažery a PR manažery.

NFC Forum

Find out what the NFC Forum can do for you and your company. NFC’s future is bright and rapidly innovating. Watch this video to learn more about the NFC Forum. NFC’s future is bright and rapidly innovating.

Programme 2018 - World Communication Forum in Davos

Yanina Dubeykovskaya General Director of the Global WCF Summit President of the WCFA association "Dear friends and colleagues, Our Communication Forum's shift made at the time of its previous edition – from the global village of Davos to the global capital – Geneva, proved truly successful!

Save the Date for the 2019 Communication Forum | Activities

Save the date for the 2019 Communication Career Forum, hosted by GMU's Department of Communication and Insight Committee. Date: Tuesday, October 22, 2019 More information will be released soon.

Telit Communications Aktie | Aktienkurs | Chart | A0D9SK

Telit Communications Aktie im Überblick: Realtimekurs, Chart, Fundamentaldaten, sowie aktuelle Nachrichten und Meinungen.

The Communications Forum at the Massachusetts Institute of ...

The MIT Communications Forum is a speaker series open to the public that fosters discussion around the cultural, political, and technological impact of communications as well as issues facing the MIT community.

Internetforum – Wikipedia

Ein Internetforum (von lat. forum, Marktplatz), auch Webforum, Diskussionsforum, Computerforum, Online-Forum oder Bulletin Board, ist ein virtueller Platz zum Austausch und zur Archivierung von Gedanken, Meinungen und Erfahrungen.

Where work happens | Slack

Slack is where work flows. It's where the people you need, the information you share, and the tools you use come together to get things done.

evroremont-kvartir.ru — каталог цен и описаний на компьютерную и бытовую технику, товары для офис и дома, электронику. Мы занимаемся поиском лучшей цены в онлайн магазинах России, знаем где купить communication forum messages forum4 topic4 message103732 по оптимальной цене в онлайн-магазинах. На сайте evroremont-kvartir.ru предоставлена вся необходимая информация для правильной покупки communication forum messages forum4 topic4 message103732 — фотографии товаров, отзывы пользователей, поиск по модели и производителю, наименованию или модели, инструкции по эксплуатации, а так же экспертные обзоры, сайты предлагающие покупу онлайн с доставкой заказа в ваш город.